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Let’s be honest. Making lots of money from an eCommerce shop isn’t easy.

Maybe you’re putting tons of effort into your shop but still can’t seem to make a sale.

1)Your Website CTA is not Converting

Conversions are important markers in the flow of your visitors’ interactions with your website and your business.aAweb site’s conversion rate is based on how much traffic the site gets and how much of that traffic takes a desired action. For an e-commerce site it might mean clicking a “buy now” button.There are a lot of reasons why your site’s conversion rate may be lower than you’d like, but here are five I see time and time again.Reason #1: Your CTAs aren’t converting, where to click and what to buy. Having a clear call-to-action on every page allows you to steer the customer toward the most appropriate spot in your conversion funnelThe average ecommerce conversion rate is 2%. Yet successful retailers consistently achieve a higher number. Amazon boasts a whopping conversion rate of 13%.

No single CTA formula works best for everyone or in every situation, but there is one foundational process that will simplify the process dramatically:

Test, observe the results, and then test again.Experiment with all facets of your CTAs. Use these seven best practices to design your CTA tests and optimize your conversion rate

2)Non-responsive Website

You may have a beautifully laid out landing page, but if it does not translate well to smart phones and tablets, you are missing out on a large portion of your conversions.Many people are now using their mobile phones to research before purchasing items online. You should make a responsive website that displays correctly across all devices.  If your site is non-responsive, you cannot convert mobile users.

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3)Poor Product Description

Just because someone visits your page does not mean they are ready to hand over their credit card.

You have to convince them that your business alone is the right choice for them to provide the products and services they need.

You need clear, persuasive website copy, with a clear call-to-action that compels your visitors to convert.

The quality of your product description influences the buying decision. If the description is poor, it lowers the conversion rate. A proper description shows the features and benefits of a product to the clients. With this information, the user will see that the product is valuable, and this increases the chances of converting.

4. You Haven’t Optimized Your Site for Search Engines.

Admittedly, driving more traffic to your site won’t improve your conversion rates…in fact, it may lower them. However, by optimizing your site the right way, you’ll rank well for the keywords your best prospects are searching for. A better quality of site visitors will translate into a higher conversion rate.

Fix: Hire a search engine marketing Consultant or learn more about optimizing your own site. Be sure to check out the search engine optimization section of  our blog .

5. Your checkout process is too difficult or confusing.

Customers want a clean, efficient checkout process. If they have to jump through hoops to complete their purchase, they will abandon their carts and shop at your competitor’s website instead.

Make the process as simple as possible, minimising distractions that can dissuade them from finishing the process.

Do a run through of the shopping process yourself, to look out for any technical errors or bugs that can disrupt customers.

6.   You lack social proof.

Your visitors may like what they’ve seen so far, but if they are brand new, they may have never heard of you.

It is risky for them to immediately put their trust in a company they are unfamiliar with, and if you are fairly new, it is likely that their friends and family haven’t used your services before either.

Rather than having your visitors bounce because they don’t know you well enough, provide immediate examples of social proof.

4) Not enough payment options

With 50% of shoppers abandoning their shopping cart if there favorite payment option is not available., it’s crucial that you work on implementing more payment methods on your ecommerce website.

part from accepting credit card payments, you should also look into offering PayPal, Google Pay, and Amazon Pay ,Paytm as payment options on your website.

In Conclusion

These five points are a good place to start if you’re looking to improve your conversion rates. However, there are plenty of other reasons your conversion rates may be so low: your price is too high (or too low), poor photography, or maybe your offering just isn’t what the market wants or needs right now.

If you’re wondering how you can improve your conversion rates, please contact me. I can analyze your web site and make recommendations that will help build your business online.