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Understanding Online Store Conversion Rates

Conversion rate is defined as the percentage of visitors that land on your website who complete a desired action.

How do you calculate conversion rate for an ecommerce website?

A quick example: If your online store is getting 5,000 visitors and 50 conversions for a set period, that means your store’s conversion rate is 1%.

Simple as that! Divide conversion into visitors and you have conversion rate.

The average eCommerce store typically sees its conversion rate hover around the 2-3% mark.

But your goal isn’t to be average, right?

So, let’s take a look at some of the most effective ways to increase your eCommerce site’s conversion rate and be better than the typical conversion rate.

Here are 6 different ways you can increase your eCommerce conversion rate:

1. Apply persuasive design and copy
2. Make navigation simple and easy
3. Showcase various forms of social proof
4. Use scarcity, urgency, and exclusivity to your advantage
5. Offer discount thresholds
6. Implement upsells, cross-sells, and downsells