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The ecommerce industry is expected to exceed $4 trillion by the end of this year. As a slice of total retail sales, however, it makes up just 14.1%. There’s a lot of market share to be had, but simply setting up a store doesn’t mean you’ll automatically generate sales. You’ll need a plan to acquire customers and generate interest.

By the end of this post, you’ll be able to take your fledging store and turn it into a powerhouse that generates sales day and night.

Let’s go! 

3 Reasons Your Ecommerce Store Conversion Rate is so Low

Let’s go through the list and find out the reasons that hinder you to sell more of your products and services online.

1. You Are Targeting the Wrong People

One of the most important reasons as to why your store is not generating good ecommerce sales is probably because you maybe targeting the wrong market. It is possible that people may not be interested in your products, or they are not your target market. You must keep all these factors in focus while marketing your product

2. Improper Sales Funnel

Another cause which can bog down your ecommerce  sales to the fact that you have not set up the funnel properly. Most of the user coming to your website are not able to locate the products they’re searching for.

Here is how an ordinary user journey goes on website:

* Visitor sees an advertisement/searches for a product

* Visits the website for relevant products

* Searches for the product on the website and then tests out its price

* Likes the product and locations an order

3. Website Isn’t Well Optimised or Hard to Navigate

Pay special attention to the user journey on your website Research shows that shoppers are in all likelihood to pay more if its easy to navigate and the experience a in a flawless user journey on your store . 

3. Not leveraging Email Marketing Properly

Marketing professionals are of the opinion that  Email marketing is still one among the excellent methods to increase ecommerce sales. However, the problem is that maximum ecommerce store owners don’t have an e mail list. They don’t spend money on lead generation and solely depends upon  Display and Social advertising.

Ways to Increase Online Sales

1)Target your existing customers & Implement Solid Email Marketing Strategy

When businesses have trouble growing, they immediately think it’s because they don’t have enough customers.

This is a common misconception, so don’t jump to conclusions.

Instead of focusing all your effort on customer acquisition, you should improve your customer retention strategy. Build an email list is to make it an integral part of your marketing strategy.Email works so well because your customers choose to opt-in to hear more from you instead of getting targeted by paid promotions. Plus, you have full control of your email list, whereas you don’t own social media platforms. 

When you build a tribe of loyal customers, you’re checking off several critical business-building tasks:

• You’re retargeting people who are already interested in your products.
• You’re getting permission to send promotions without having to pay for ads on social media.
• You’re creating an opportunity to build a community.

You could choose to send the same weekly newsletter to every subscriber, but that isn’t the best way to get the most out of your list since that information won’t be as relevant to all of your audience.

Instead, segment your audience according to their personal actions — what type of products have they purchased from you? What are their preferences when it comes to receiving email promotions from you?

You can implement these personalisation and more using your email list provider. For instance, when asking visitors to confirm their subscription, you could add checkbox options to get an idea of:

• The category of products they like from your store
• What types of promotions they’re interested in hearing about
• How they heard about your store

2). Use FOMO Effect

Nothing gets the blood pumping more than scarcity.

If your product seems to be available in limited supply — or if a sale is only available for a short time — your visitors will be more likely to buy from you now, since they can’t be sure that your items will be available at this price (or available at all!) later down the road.

Here are a few ways to use scarcity to boost your ecommerce sales:

• Host flash sales
• Add a countdown timer on your site during sales
• Display ‘only x remaining’ on your items
• Add scarcity for item sizes

3) Create Sales funnel

A conversion funnel in e-commerce illustrates the route your customers take from first becoming aware of your brand to making a purchase.

A typical e-commerce conversion funnel has four stages:

1. Awareness
2. Consideration
3. Decision
4. Loyalty

If you don’t know what your e-commerce conversion funnel looks like, you can’t optimize each stage for maximum sales.

Knowing which areas impact conversions the most lets you hone in on those areas and optimize your funnel.The essence of successful e-commerce marketing lies in knowing your potential customers well.

• Where are they in their buyer’s journey?
• What are their main problems?
• How can you solve those problems for them?
• And so on.

For instance, your research might indicate that social media — specifically Facebook — plays a tremendous role in conversions. Your large group of followers pays attention to your posts about discounts and promotions.

When you have that data, you can take action on it by boosting your  Facebook activity and encouraging your website visitors to follow you on Facebook. By placing a prominent CTA for Facebook, you take advantage of existing website and draw people into your social sphere.

4)Integrate Instagram

Instagram provides a wide open window of sales opportunities with a monthly active user base of 1 billion people and 500 million daily users,

Instagram has Shoppable post . If your business is located in one of Instagram’s supported markets and complies with their commerce policies, you can use your Instagram Business profile to link directly to your ecommerce store.

Shoppable media gives eligible businesses the ability to tag products in their posts.

Essentially, consumers can view product details through Instagram then complete the transaction on a separate landing page.

5)Retarget your visitors on social media

More often than not, first-time visitors on your store browse for a while then leave without making a purchase.

Although that’s part of the reality of having an ecommerce store, it doesn’t mean you can’t do anything to leverage bouncing visitors.

That’s where visitor retargeting comes in. Using a Facebook pixel, you can detect who has visited your site and whether or not they made a purchase. From there, you can target your paid social media ads towards these people.

There are many ways you can use retargeting. For instance, if a visitor left your store, but clicked on a certain product, you can promote this product to them on social media and offer them a limited time or quantity discount (scarcity!).

Conclusion

If sales are starting to slow down or get stagnant, it’s time for you to come up with some new and creative ways to market products and services on your ecommerce site.

Rather than trying to find new customers, focus your marketing efforts on your existing customer base.

Make sure your website is secure so customers feel comfortable entering their personal information as well as their credit card numbers.

Use video demonstrations to show customers how to use your products.

If you’re currently using customer testimonials, that’s great.

But if you want to improve those testimonials, add a photograph to them as well.

Offering lots of promotions and advertising during special times of the year, such as the holidays, can help you improve sales.

Create a sense of urgency to entice customers to make an impulse buy.

Don’t forget about mobile users. At the very least, your website needs to be optimized for mobile devices.

If you want to go the extra mile, consider developing a mobile application.

Promote your top selling items.

Come up with a unique and actionable value proposition.

These tips will help you boost sales on your website.